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Whole Foods, but not the whole story

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So, now we know how at least one corporate CEO got his kicks. For years, he posted on financial bulletin boards, under an alias, sometimes criticizing the competition.

“I posted on Yahoo! under a pseudonym because I had fun doing it,” Whole Foods CEO John Mackey acknowledged on his company’s Web site last night. “I never intended any of those postings to be identified with me.”

Mackey used the pseudonym “Rahodeb,” a variation on his wife’s name, Deborah, from 1999 until last summer The New York Times reported.

The FTC, which is trying to block Whole Foods’ acquisition of another organic grocer, Wild Oats, disclosed the pseudonym in a footnote in a court document. Using his alias, Mackey had posted about Wild Oats.

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