The New York Times is backing down – somewhat – on a controversial ad placed by the liberal advocacy group MoveOn.org that infuriated conservatives.
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Under the headline “General Petraeus or General Betray Us?” the full-page ad contended that the American commander in Iraq was “constantly at war with the facts” in giving upbeat assessments of progress and refusing to acknowledge that Iraq is “mired in an unwinnable religious civil war … Today, before Congress and before the American people, General Petraeus is likely to become General Betray Us.”
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But on Sunday, the New York Times admitted it “made a mistake” by charging MoveOn a discount rate to run the ad. Some conservative groups had criticized the Times for playing favorites with MoveOn by charging the lower price.
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The lower rate of $64,575 is normally reserved for ads that can be placed at any time – a standby rate – but MoveOn had requested a specific date for the ad to run. The Times said it should have charged $142,083 for running the ad on that specific date, and that it would collect the difference from MoveOn.
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Did the Times violate its own ethics rules by running the ad in the first place?
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Yes, according to Clark Hoyt, the newspaper’s public editor. “The ad appears to fly in the face of an internal advertising acceptability policy that says: ‘We do not accept advertising that is gratuitously offensive on a personal nature,’ ” Hoyt wrote in the Times on Sunday.
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“Steph Jespersen, the executive who approved the ad, said that, while it was ‘rough,’ he regarded it as a comment on a public official’s performance of his official duties,” Hoyt added.
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The Times public editor wasn’t the only critic of the ad. Conservatives were outraged and flooded the Times with complaints. President Bush called the ad disgusting and Vice President Dick Cheney called it “an outrage,” and even the Democratic-controlled Senate overwhelmingly condemned the ad in a 72-25 vote.
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But even under this assault, MoveOn.org isn’t backing down. It was still promoting the “General Betray Us” ad on its home page Monday. “We are very happy that the Times has revealed this mistake for the first time, and while we believe that the $142,083 rate is exorbitant, we will pay it,” the group said in statement.
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On the web
\nBetraying Its Own Best Interests – New York Times
\nMoveon.org press release – PR Newswire
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