In his toy recall crisis, Mattel CEO Robert Eckert has some experts on his board of directors who know about the importance of consumer trust.
Mattel, the largest toy company in the world, announced the biggest recall in its history this week. The toys were made in China.
Mattel Director Craig Sullivan is the former CEO of Clorox and a director of Kimberly-Clark and Goodyear Tire & Rubber, all major consumer products companies.
Christopher Sinclair is a former Pepsi exec and a director of Footlocker, a retailer.
Ronald Sargent is the CEO of office products retailer Staples and a director of grocery giant Kroger. Tully Friedman is a director of Clorox.
Eckert, who is a director of McDonald’s, will need that consumer expertise as Mattel tries to calm fears as the holiday shopping season approaches. Company executives said more recalls are possible.
On the web
Mattel Recalls 19 Million Toys Sent From China – Washington Post